Update 8/30: The programming of 107.9 WMRK completed its move to 93.1 WACV this evening.
Original Report 8/14: Bluewater Broadcasting has begun promoting the move of “NewsTalk 107.9” WMRK Shorter/Montgomery AL to 93.1 on September 1.
Bluewater currently LMA’s 107.9 from Alexander Broadcasting. 93.1 will be a new signal in the market licensed to Coosada and currently owned by Liberty Acquisitions. A call letter change is taking place prior to the launch as 93.1’s WGMP slides to Bluewater Alternative “104.9 The Gump” 1170 WACV/104.9 W285AJ. The WACV calls will shift to 93.1 for the News/Talk format.
No official word on the new format to debut on 107.9, however rumors in the market indicate the station will be leased to EMF Broadcasting to become the Montgomery affiliate of Christian AC “K-Love”