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106.3 KOLL Little Rock Flips To Regional Mexican

106.3 The River KOLL Little Rock Searcy La Zeta Crain MediaUpdate 9/1: As Vega Broadcasting began operating 106.3 KOLL at 12am last night, the station flipped to Regional Mexican “La Zeta“.

Original Report 8/20: Little Rock will gain its first FM operating in Spanish as Crain Meda has sold AC “106.3 The River” KOLL to Vega Broadcasting.

The new owners will begin operating the station with an undisclosed Spanish language format via LMA on September 1 according to ArkansasBusiness.com. Vega currently operates Regional Mexican “La Zeta 95.7” KSEC Bentonville AR and is in the process of purchasing the currently dark 1120 KEOR Catoosa/Tulsa OK.

Crain Media will continue to operate “Fresh Talk 93.3” KKSP and CHR “K-Hits 96.5” KHTE in the Little Rock market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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