99X Atlanta Is No More; The Bone Debuts

99X 98.9 The Bone W255CJ WNNX Atlanta Project 9-6-1 96.1 On the heels of Clear Channel flipping Active Rock “Project 9-6-1” WKLS Atlanta to CHR, Cumulus has dropped the heritage Alternative “99X” brand in the market.

Listen to the launch of 98.9 The Bone at FormatChange.com.

Update 9/1: After running the stunt loop for 18 hours, 98.9 debuted its new Active Rock “98.9 The Bone” format at 12pm.

The first five songs on the Bone were: Volbeat “Warrior’s Call”, Foo Fighters “Rope”, Shinedown “Unity”, Metallica “King Nothing”, and Chevelle “Hats Off To The Bull”.

Original Report 8/31: At 6pm, 98.9 W255CJ/99.7 WWWQ-HD2 dropped the “99X” Alternative format and began stunting with a teaser of the new Active Rock format that will debut on “The New 98.9” on Saturday, September 1 at 12:00pm. The new format will be branded as “98.9 The Bone” as 989TheBone.com was registered today and a new Facebook page is already live.

The Atlanta Journal-Constitution’s Rodney Ho quotes Cumulus’ John Dickey:

We are the saviors the rock. We ran Clear Channel out of format. We are going to save rock for all Atlantans.

Unlike the 100kW 96.1 signal that Project had and 99X had at its original home on 99.7, 98.9 is a 250 watt translator that covers just Atlanta proper and directly surrounding areas. Listen to the current stunt loop here.

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