After stunting with Christmas music since mid-November, Clear Channel’s 95.7 KOGO-FM Carlsbad/San Diego has flipped to Rhythmic Oldies “95.7 Kiss-FM” tagged as “The Rhythm of San Diego”.
The station is taking full aim at Broadcast Company of America’s “Magic 92.5” XHRM, which originally debuted on 95.7 in 1997 before moving to 92.5 the following year. Said station currently sits eight in the market with a 3.8 share.
Listen to the debut of 95.7 Kiss-FM at FormatChange.com.
The first hour of music on 95.7 Kiss-FM consisted of:
Prince – Kiss
Bee Gees – You Should Be Dancing
Mariah Carey – Fantasy
Al Green – Let’s Stay Together
Diana Ross – I’m Coming Out
Madonna – Holiday
Marvin Gaye – Let’s Get It On
Yvonne Ellimann – If I Can’t Have You
OMD – If You Leave
Rick James – Super Freak
Whitney Houston – I Will Always Love You
Earth Wind & Fire – September
Commodores – Brick House
Gloria Gaynor – I Will Survive
The Whispers – And The Beat Goes On
Janet Jackson – When I Think Of You
Odd that they would be using the KIIS logo. The KISQ logo would have been a better fit, IMO.
It’s like Jammin’ Oldies with a hint of The Point. OMD? At what will they start playing Pink and Matchbox Twenty like the other stations in the target demo?