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KUPL Portland Gets Bullish

98.7 The Bull KUPL Portland Scott Simon Lola B-Dub BDub CountryAlpha Broadcasting Country 98.7 KUPL Portland will rebrand as “98.7 The Bull” at 12am on Thursday.

Keeping its position as a younger skewing Country outlet, the station will play 10,000 songs commercial free. With the relaunch comes a staff overhaul. Morning hosts Scott Simon and Jolynn Winter and midday host Lola are out and night host Danny Dwyer remains in an off-air position. Afternoon host B-Dub will return after the 10,000 songs in a row conclude. Alpha has placed an ad looking for CHR style personalties to fill the now vacant dayparts.

In the December PPM’s KUPL was fourth in the market with a 5.5 share. The other Country station in the market, Entercom’s “99.5 The Wolf” KWJJ trailed in eight with a 4.4. As recently as October KWJJ led KUPL 5.8 to 5.2.

Lance Venta is the Owner and Publisher of and Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. This is Bull! Simon, Jolynn and Jake were the reason I listened to this station. Everything has to change for the “younger” crowd. What about us 60-somethings who like things the way they were?! Not happy with KUPL. If I wanted something hip, I would have changed over to “The Wolf”, which I have tried and always came back to KUPL.

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