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WMCS Milwaukee Abandons Black Talk

1290 WMCS Milwaukee Earl Ingram Yolanda Adams Willie DavisThe Milwaukee Radio Alliance has pulled the plug on the Black Talk format of 1290 WMCS Milwaukee.

TheMilwaukeeDrum.com reports that all on-air staffers have been let go with the exception of Phil Anderson, host of the nightly “Blues After Dark”. Duane Dudek of the Milwaukee-Journal Sentinel quotes Bill Hurwitz, the VP of the Milwaukee Radio Alliance as stating it was nothing more than a business decision and that the station had been losing money for over a decade.

1290 is currently stunting with all Elvis music.

The Milwaukee Radio Alliance is a partnership of Shamrock Communications and former Green Bay Packer Willie Davis’ All Pro Broadcasting that operates WMCS, AC “B93.3” WLDB, and Alternative “FM 102.1” WLUM.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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