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WZBZ Is Buzzing Again

99.3 The Buzz Blazin' Jamz WZBZ Pleasantville Atlantic City Kiss FM KissFM Kiss-FMUpdate 3/8: WZBZ completed its rebranding to “99.3 The Buzz” at noon today.

Original Report 2/26: Equity Communications Rhythmic CHR “99.3 Kiss-FM” WZBZ Atlantic City is teasing a return to its roots.

The station has masked all references to “Kiss-FM” on air and is running sweepers promoting a “Rewind 2008 to 2002”. That would be in reference to the time the station ran a Hip-Hop heavy format as “99.3 The Buzz“. As it has since it relaunched as Kiss in 2008, 993TheBuzz.com is redirecting to WZBZ’s website.

Such a move would give WZBZ a little more separation from sister CHR 95.1 WAYV.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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