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ESPN Radio Returns To Florence

Jammin 98.9 1230 WOLH Florence Darlington Lake City ESPN RadioMiller Communications has flipped Rhythmic Oldies “Jammin 98.9” 1230 WOLH Florence/1260 WHYM Lake City/98.9 W255BD Darlington, SC to Sports “ESPN 98.9“.

The station’s “Pressbox With Allen Smothers” remains in mornings, but shifts from 7-9am to 8-10am. The regionally syndicated “Sportstalk with Phil Kornblut” moves from sister News/Talk “Live 95.3” WFRK and will run from 6-8pm. The remainder of the station’s lineup will come from ESPN’s national offerings.

The stations replace Cumulus’ “100.1 The Fan” WWFN as the ESPN Radio affiliate in the Florence market. WWFN switched to CBS Sports Radio with the network’s debut in January.

WOLH, WHYM, and W255BD had just flipped to its Rhythmic Oldies format last October replacing a News/Talk/Sports format branded as “The Source“.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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