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Star 105.7 Binghamton Rebrands Now

Radio Now 105.7 WBNW Binghamton Star WMRV Matt Gapske Merv GriffinClear Channel CHR “Star 105.7” WMRV Binghamton, NY has rebranded as “Now 105.7” WBNW-FM.

No other changes to the current product, which features Elvis Duran in mornings, Ryan Seacrest in middays, and PD Matt Gapske in afternoons.

The change ends nearly 40 years of heritage for the WMRV calls, which come from former station owner Merv Griffin.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

3 Comments


  1. I hope they got permission from Boston to use the WBNW-FM calls.


  2. Whatever happened to the term. “If it ain’t broke don’t fix it?”!!!

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