Following the move of Urban "Swag 97.3" KSGG to 1230 and 104.9, Americom launched Modern AC "Little City 97.3" KOLC Reno at Noon today. The station moves into the nice that sister "Alice 96.5" KLCA has given up as it gradually shifted to CHR. Its positioned musically between Wilks AAA "100.1 The X" KTHX and