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WSRG Revamps As Door Country

Door Country 97.7 Big Dawg Dog WSRG WQDC Sturgeon Bay Michael Mesic’s Door County Radio Group has finalized its purchase of Country “97.7 The Big Dawg” WSRG Sturgeon Bay, WI.

The ownership change brings along a new identity as the station rebrands as “Door Country FM 97.7” and new WQDC call letters. Dylan Fletcher joins the station as morning host.

Door County Radio Group also owns AAA “106.9 The Lodge” WLGE.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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