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WBBI Brings Country Battle To Binghamton

B107.5 New Country WBBI Binghamton Bobby BonesWith the move of its Classic Hits programming to the 96.9 translator last week, Clear Channel’s 107.5 WBBI Endwell/Binghamton, NY has returned to its original identity.

At midnight WBBI shifted to Country as “New Country B107.5“. The station previously used the “B107.5” identity with a Country format from the time it signed-on in 1998 until 2003. The new format returns the station to direct competition with Townsquare Media’s “98.1 The Hawk” WHWK.

WBBI is promoting at least 10 commercial free hours daily.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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