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The Possum Runs Over Montgomery

103.9 The Possum W280BU Montgomery Classic Country George Jones BluewaterBluewater Broadcasting has launched Classic Country “103.9 The Possum” W280EI Montgomery.

Relaying 96.1 WQKS-HD4, the 250 watt translator puts a city grade signal over all of Montgomery. The station is focusing on older Classic Country music with core artists listed as: Hank Williams, Merle Haggard, Johnny Cash, George Jones, Patsy Cline, Marty Robbins, Conway Twitty, Willie Nelson, George Strait, and Waylon Jennings. The Possum name itself is a tribute to the recently deceased George Jones.

Bluewater built up anticipation for the new signal by placing small signs with nothing more than an illustration of a possum on them throughout Montgomery.

103.9 is the fourth translator Bluewater has launched in the Montgomery market joining Soft AC “Lite 100.5” W263BX, Alternative “104.9 The Gump” W285AJ, and Classic Hip-Hop “Yo 107.1” W296AI.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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