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La Movida Moves To Rockford

La Movida 1330 WNTA Rockford Comedy Funny 1480 WLMV MadisonMidwest Family Broadcasting is making its first major change at its recently acquired Rockford, IL cluster.

Comedy “Funny 1330” WNTA will shift to Spanish “La Movida” on Monday, June 10. The new format will duplicate the programming of new sister 1480 WLMV Madison, WI.

La Movida” consists of a mix of Spanish language News/Talk and musical genres. It replaces the less than year old Comedy format that debuted last July.

Midwest Family Broadcasting acquired WNTA along with all of Maverick Media’s Rockford and Eau Claire stations in April for $15.5 Million. In addition to WNTA, its Rockford cluster consists of Variety Hits “95.3 Bob-FM” WRTB, News/Talk “100.5 NTA-FM” W263BJ, AC “B103” 103.1 WGFB, and Rock “X104.9” WXRX.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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