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EMF Buys Columbia’s Switch

KLove EMF Broadcasting Switch SwitchFM 92.1 KMFC Centralia Columbia 100.9 Jefferson CityUpdate 8/21: EMF Broadcasting closed on its purchase of KMFC and flipped the station to its “K-Love” network this afternoon.

Original Report 6/27: The Clair Group has sold Christian AC/Preaching “92.1 Switch-FM” KMFC Centralia/Columbia, MO for $515,000.

The station is also currently heard on 100.9 K265CT Jefferson City, MO but that translator was recently sold to Zimmer Radio to rebroadcast News/Talk 950 KWOS.

The acquisition fills a coverage gap for EMF in Mid-Missouri where neither of their two networks have coverage. KMFC is a Class C3 operating with 16kW at 122 meters.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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