Clear Channel Alternative "98.7 FM" KYSR Los Angeles has a new name. After six years of just identifying by its frequency, the station has rebranded as "Alt 98.7". In the July PPM's, KYSR ranked 17th in the market with a 2.6 share placing it behind CBS competitor 106.7 KROQ's 3.6. 98.7 did outcume 106.7 by