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WDGM Relaunches As Tide 99.1

Tide 99.1 The Deuce WDGM TuscaloosaAs we reported at earlier this month, Townsquare Media Sports “99.1 The Deuce” WDGM Tuscaloosa has rebranded as “Tide 99.1“.

The branding comes as the station drops its simulcasts of programming from former sister 94.5 WJOX-FM Birmingham as Cumulus added “ESPN 100.5” WJQX, whose signal also gets into Tuscaloosa. WDGM claims it will also allow it to focus more on the hometown Alabama Crimson Tide.

The station’s new lineup will feature Martin Houston and Baron Huber from 6-8am, Dan Patrick from 8-11am, Chris Stewart from 11am-1pm, Paul Finebaum from 1-5pm, “The Game” with Ryan Fowler from 5-8pm, and ESPN Radio at night.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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