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WYDS Adds Quickhitz

93.1 The Party Quickhitz Quick Hits WYDS DecaturCromwell CHR “93.1 The Party” WYDS Decatur, IL has revamped as “93.1 Quickhitz“.

Quickhitz is a CHR format produced by Paragon Media Strategies and SparkNet that promises “Twice the Music in Half The Time” by editing songs down shorter to fit up to 24 per hour. WYDS is also promoting stopsets of no longer than 3 minutes in length.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

3 Comments

  1. Profile photo of TimmyWA


    What an operational PITA! Hand-editing (digital) every track? It reminds me of Quick96, a stunt in Seattle years ago: http://www.seattlepi.com/ae/tv/article/Radio-Beat-Songs-will-fly-by-in-KBTB-FM-s-new-1088276.php

  2. Profile photo of Nathan Obral


    Considering the current state of popular music, this approach may not be all that bad a thing.

  3. Profile photo of JeremyAndrews


    Listening. I’m not hearing any liners. A lot of songs.

    Song cutting has always been a common thing. AC formats in the 80s for example had shorter versions of songs.

    For example, Paul Davis’ “Cool Night” is 3:22. Bonneville had an edit cutting it down to 2:35. It was seamless. They just cut a few parts of the chorus that would normally repeat a number of times ending the song faster.

    What I hear here is a mix of that, combined with some pitch shifting, and almost no liners or imaging. Just a bunch of songs. If a DJ talks, it’s over the intro of a song.

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