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L&L Broadcasting Expands To Columbia, SC

YMF Media L&L Broadcasting 101.3 The Big DM WWDM Rock 93.5 WARQ Hot 103.9 WHXT Fox 102 102.3 WMFX ColumbiaTwo months after acquiring YMF Media’s Jackson, MS cluster, L&L Broadcasting has agreed to purchase YMF’s five stations in Columbia, SC for $13 Million.

The stations involved are “Rock 93.5” WARQ, Urban AC “The Big DM” 101.3 WWDM, Classic Rock “Fox 102.3” WMFX, Urban “Hot 103.9” WHXT, and News/Talk 1230 WOIC.

L&L will begin operating the stations immediately via LMA. Once all its current sales close, YMF will be left with just Urban AC 107.5 WBLS and Gospel 1190 WBLS New York.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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