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Eau Claire’s Big Cheese Becomes The X

92.9 The X Big Cheese WECL Eau Claire

Update 10/7: WECL ended its all-Metallica weekend and relaunched as Active Rock “92.9 The X” at 12am this morning.

The first hour of The X featured:
Green Day – American Idiot
Pearl Jam – Mind Your Manners
3 Doors Down – Loser
Metallica – For Whom The Bell Tolls
Nonpoint – That Day
Ozzy Osbourne – Crazy Train
Alice In Chains – Your Decision
Rob Zombie – Dragula
Volbeat – Lola Montez
AC/DC – TNT
Five Finger Death Punch – Coming Down
Soundgarden – The Day I Tried To Live
Motley Crue – Girls, Girls, Girls
U2 – New Years Day

Original Report 10/4: Midwest Family Broadcasting is preparing its first programming change at its recently acquired Eau Claire, WI cluster.

Rock “92.9 The Big Cheese” WECL Elk Mound is stunting with all-Metallica as it prepares to rebrand and shift to Active Rock. 929TheX.com was registered last week by WECL Station Manager Rick Roberts and a Twitter account at @929TheX simply states 10/7/13 in its bio.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Profile photo of BC


    is stunting for a rebrand really necessary. If i turn on 92.9 to hear rock, than I’ll listen to it, whatever it wants to call itself. There’s been way too much hype built around rebranding a station, flip the switch at midnight, start using a different name, and just use social media to let people know it has been rebranded. It does nothingfor the listener, but hey at least it does something for Metallica fans.

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