The Cromwell Group has flipped Variety Hits “98.9 Jack-FM” WHQQ Neoga, IL to Sports.
Now branded as “98.9 The Game“, the station is running the national ESPN Radio programming feed along with local high school coverage.
WHQQ serves the Effingham and Mattoon markets in Central Illinois. The station expands the “Game” branding already in use at Crowmell stations in Nashville and Owensboro.