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Winnipeg Gains A Jewel

Jewel 101 100.7 The Breeze Light Refreshing CFJL Winnipeg EvanovEvanov Soft AC 100.7 CFJL Winnipeg has gained its third identity in almost as many months.

In October the CRTC allowing the station to drop the Adult Standards portion of its playlist by dropping the specialty requirement from the station’s license. Soon after CFJL dropped its “100.7 The Breeze” moniker for just “100.7 Lite & Refreshing“. Now the station becomes Evanov’s seventh Jewel branded station as “Jewel 101“.

In the Fall 2013 BBM ratings, CFJL registered a 1.8 share of the Winnipeg audience.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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