The Phoenix market has been a hotbed for format change activity in 2014. In just a little over three weeks we now have our fourth format change of the year.
Riveria Broadcast Group makes its second change of the year as it has shifted Spanish CHR “95.1 Tu Musica” KVIB to Spanish AC “Solamente Exitos“. The move broadens KVIB’s playlist to include songs from the 1980s through today and positions the station against Spanish Adult Hits “Jose 106.9/107.1” KDVA/KVVA. The current airstaff remains in place with the change.
KVIB had already broadened its playlist over the past year as it dropped its prior “Latino Vibe” moniker and shifted from Spanish Urban to CHR. The station registered a 1.4 share in the Holiday 2013 PPM monthly released yesterday continuing a slow upward trend from 1.2 in November and 1.3 in December.
Riviera Broadcasting is pleased to announce the new 95.1
Solamente Exitos, will make its debut in Phoenix at 5:00PM MST on Wednesday January 22nd.
Riviera’s 95.1 Solamente Exitos will become the exclusive and only live and local Spanish Adult Contemporary in Phoenix, playing the biggest and best hits from the 80’s, 90’s, 2000’s and now.
Riviera’s 95.1 Solamente Exitos will be fulfilling a void in the sought after and underserved Hispanic female, connecting her to music, culture, lifestyle and events.
“We’re delighted at the opportunity which has presented itself,” said Jose Rodiles, Riviera’s COO. “The power of our live and local programming philosophy, combined with an exclusive format, targeting an underserved audience, will benefit not only the Hispanic radio audience, but our advertising partners as well.”
Owned and operated by Riviera Broadcasting, 95.1Solamente Exitos will deliver the best Spanish Adult Contemporary music from artists such as Pepe Aguilar, Joan Sebastian, Alejandro Fernandez, Ana Gabriel, Mana, Romeo Santos, Alejandra Guzman and more. Beginning January 22nd, listeners in Arizona and across the country can enjoy the 95.1 Solamente Exitos experience by streaming live at www.solamenteexitos.com.