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Midwest Expands In Battle Creek

930 WBCK Battle Creek Midwest Communications CumulusMidwest Communications has acquired Sports “930 The Score” WBCK from the Current Radio Trust for $175,000.

WBCK has been held by various trusts for divestiture since 2007 when Cumulus acquired the remainder of its now former Battle Creek cluster from Clear Channel. Cumulus sold its Battle Creek cluster to Townsquare Media last year.

WBCK will join Country “Win 98.5” WNWN-FM in Midwest’s Battle Creek holdings. The company also owns stations in the adjacent Kalamazoo and Lansing markets.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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