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WISW Shifts To Sports

NBC Sports 1320 WISW Columbia WIS Mark Levin Michael SavageCumulus Conservative Talk 1320 WISW Columbia, SC has dropped its format for Sports as “1320 The Fan“.

The move gives Cumulus a pair of Sports stations in the market as WISW joins “107.5 The Game” WNKT. WISW becomes the first Cumulus owned station to take a 24/7 programming feed from recently acquired Westwood One as it is running the NBC Sports Radio lineup 24/7 and University of South Carolina sports.

WISW had lost much of its previous lineup as both Geraldo Rivera and Mike Huckabee left syndication at the end of 2013. Losing Columbia affiliates with the format change are Dennis Miller, Michael Savage, and Mark Levin.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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