After stunting over the weekend with construction sounds, El Dorado Broadcasters relaunched Classic Rock “99.1 The Fox” KXFM Santa Maria, CA as Mainstream Rock “Real Rock For The Central Coast“.
Accompanying the change is a switch in syndicated morning shows as the Todd N Tyler Radio Empire gives way to Free Beer & Hot Wings. KXFM remains the only Rock oriented station in the Santa Maria/Lompoc market, registering a 3.3 share in the Fall 2013 Nielsen ratings.