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Rumba Rolls Into Reading

Rumba 1340 Cool Oldies WRAW Reading Johnny VClear Channel will flip “Cool Oldies 1340” WRAW Reading, PA to Spanish CHR “Rumba 1340” on Friday, February 27.

The new format will be the first commercial Spanish language station in the market despite it having 15% Hispanic population. Reading native DJ Johnny V, host and mixer on sister Urban “Power 99” WUSL Philadelphia will host a local airshift on Rumba.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Profile photo of BC


    firstly, lance, love the alliteration. This unlike many format moves wasn’t a secret. A friend of mine from the cluster invited me to the station’s already active Facebook page a few days ago, but its not like they really had to worry about a competition snag in this situation.

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