KBDX LLC has launched Hot AC "Kiss 94.3" K232FB Grand Junction via an HD subchannel of sister Classic Hits "Red Rock 101.5" KGJX Fruita. The format positions Kiss against Townsquare Media Hot AC "Mix 104.3" KMXY and MBC Grand Broadcasting CHR "Magic 93.1" KMGJ. K232FB operates with 250 watts at 425 meters.