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KHHM Shifts To Rhythmic

Hot 103.5 KHHM Sacramento Sugabear Amanda Lyn KarliEntravision CHR “Hot 103.5” KHHM Sacramento has shifted back to Rhythmic CHR with a new on-air lineup.

The station’s airstaff now features Sugabear, Amanda Lyn, and Karli in mornings. Sugabear most recently hosted nights at CBS’ 102.5 KSFM. Andrea Gomez is in middays, Jaymarzz in afternoons, and Soosh*e in nights.

KHHM registered a 3.0 share in the January PPM monthly, trailing KSFM’s 4.9 and Entercom’s market leading Mainstream CHR “107.9 The End” KDND’s 7.8 share.

Entravision Communications Corporation, a leading diversified Spanish-language media company, on Monday, March 3, 2014 launched their new CHR-Rhythmic format on KHHM’s HOT 103.5 FM in the Sacramento, California market. Along with the introduction of a new format, the station will feature a brand new DJ line-up including some of Sacramento’s most recognized and beloved radio personalities.

“Sacramento is one of the most diverse cities in America, and KHHM Hot 103.5 FM’s music and on-air personalities reflect the vibrant and diverse community that we serve,” said Angelica Balderas, Senior Vice President of Integrated Marketing Solutions for Entravision’s Sacramento, California market. “KHHM is a beloved radio station in the Sacramento market, and we look forward to building upon our existing success with our new programming and talent line-up.”

KHHM Hot 103.5 FM features a notable and eclectic new line-up including The Morning Show with Sugabear, Amanda, and Karli, Middays with Sacramento radio veteran Andrea Gomez, Afternoons with JayMarZZ and Nights with Soosh*e. Featured artists for the new KHHM HOT 103.5 FM include: Pitbull, Eminem, Pharrell, Bruno Mars, Lady Gaga, Beyonce, among other popular musical talent.

“At Entravision, we are always refreshing our programming to provide listeners with new and exciting content and deliver top quality radio to Sacramento’s growing population,” Karl Meyer, Executive Vice President of Integrated Marketing Solutions at Entravision. “We strive to enhance our stations with popular formats and fresh talent to attract new listeners, further allowing advertisers to successfully reach their target audiences.”

According to the 2013 U.S. Census Bureau statistics, Sacramento County’s population is approximately 1.5 million, 22% representing the Latino demographic. In addition, Sacramento is ranked the 27th largest market in the U.S. for radio listeners, with a total of 1,913,000 listeners. Sacramento is ranked the 27th largest market for Latino radio listeners, with a total of 360,100 listeners. In Sacramento, Entravision owns and operates radio stations Hot 103.5 FM , 101.9 FM The Wolf, La Tricolor 99.9 FM and Jose 104.3 FM.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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