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KZLT Relaunches As CitiesFM

Lite Rock 104.3 Cities CitiesFM KZLT Grand ForksIn what seems to be a biennial event, Leighton Broadcasting AC 104.3 KZLT East Grand Forks MN/Grand Forks ND has rebranded.

What was most recently “Lite Rock 104.3” has refreshed to become “104.3 Cities-FM” positioned as “More Music, More Variety”.

KZLT previously used the Cities moniker with a Hot AC format from 1999 to 2001. This is the sixth rebranding for the station since it returned to AC from Classic Rock in 2003.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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