Since Salem acquired Classic Hits “103.3 Earth-FM” WOLT Greer, SC many have asked us whether the station will flip to one of Salem’s core Christian formats to flank sister “Conservative Talk 94.5” WGTK-FM.
If that is still an eventual plan, Salem is doing a pretty good of masking it. As of April 24, WOLT has changed call letters to WRTH to match the Earth branding. That follows the registrations of EarthFMWRTH.com and WRTHFM.com.
WRTH will be one of only four Salem owned stations to not run one of the companies core formats (Christian, Conservative Talk, Business Talk) and its second Classic Hits station along with “107.9 Kool Gold” KKOL-FM Honolulu.