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WBCG Revamps As MYfm

Beach 98.9 MYfm My FM WBCG Port Charlotte Valentine Clear Channel Hot AC “Beach 98.9” WBCG Murdock/Port Charlotte, FL has relaunched as “98.9 MYfm“.

The change comes following a weekend long stunt looping a station promo. Despite the rebranding, no changes were made to the station’s on-air lineup which all comes from Clear Channel’s in-house Premium Choice: Valentine in the Morning, Lori Bradley middays, Toby Knapp afternoons, and Kristy Knight in evenings. WBCG covers the Florida Gulf Coast in-between Fort Myers and Sarasota.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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