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WZZS’ Bull Bids Farewell

106.9 The Bull WZZS Heartland Broadcasting Hal Kneller 105.3 La Zeta WZSPHal Kneller’s Heartland Media signed-off Country “106.9 The Bull” WZZS Zolfo Springs, FL on Wednesday following the closing of its sale to Tomas Martinez and Mercedes Soler’s Solmart Media.

WZZS’s website features a slideshow tribute to its 18 year run with the Country format under Kneller’s ownership.

Solmart purchased WZZS and sister Regional Mexican “La Zeta 105.3” WZSP Nocatee/Port Charlotte earlier this year for $469,000. If Solmart is successful within the next five years to relocate WZZS into the nearby Sarasota/Bradenton market, Heartland will receive an additional $225,000. Martinez is currently VP/GM of “Radio Caracol” 1260 WSUA Miami. His wife Soler is an Anchor for CNN Español.

Lance Venta is the Owner and Publisher of RadioInsight.com and PodcastingInsight.com. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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