Entercom Sports “ESPN Upstate” 950 WORD Spartanburg/1330 WYRD Greenville has added a pair of translators to bring the format to FM.
105.9 W290BW Anderson has completed its move to Greenville where it will rebroadcast 1330 WYRD with 90 watts at 299 meters (Coverage Map). 97.1 W246BU Spartanburg will rebroadcast 950 WORD. W246BU has a STA to operate with 250 watts at 41 meters and a CP to move to 250 watts at 150 meters (Coverage Map).
Entercom Communications Corp. (NYSE: ETM) today announced that it had begun broadcasting ESPN Upstate on 105.9FM in Greenville from Paris Mountain and at 97.1 FM in Spartanburg from the WORD-AM tower. Using optimized antennas and the most advanced broadcasting equipment available, ESPN Upstate is now the most powerful and far-reaching sports station in the Greenville/Spartanburg market with two AM signals, 960 AM and 1330 AM; two FM signals, 97.1 FM and 105.9 FM; HD radio at WFBC-HD3; and 24/7 on-line streaming at www.espnupstate.com.
“In three short months, ESPN Upstate has become the fastest-growing and most powerful sports station in The Upstate,” said Entercom VP/Market Manager Steve Sinicropi. “Adding the powerful ESPN brand to not only one, but two, FM signals makes our already-powerful cluster of stations an even better advertiser choice to serve the important male audience. With 24-hour sports on ESPN Upstate, Clemson Football play by play on 93.3 The Planet and Carolina Panthers play by play on Classic Rock 101.1 we deliver an enormous audience.”
ESPN Upstate is the Upstate’s sports leader, airing local and national sports talk 24/7 featuring ESPN’s Mike & Mike, Colin Cowherd, and the Upstate’s best live, local sports talk with “In the Huddle with Greg McKinney” and “Straight Up with Sturg.” ESPN Upstate is also home to the biggest sporting events, with local, regional, and national play-by-play and live events.