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WHTU Flips To Classic Hits

Hot 103.9 WHTU Good Time Oldies Big Island Lynchburg Lynchburg Radio Group flipped Urban AC “Hot 103.9” WHTU Big Island/Lynchburg, VA to Classic Hits “Good Time Oldies 103.9” on Monday.

The new format utilizes Westwood One’s new Good Time Oldies network and will compete directly against First Media’s “96.7 3WZ” WWZW Buena Vista in the Lynchburg portion of the Roanoke/Lynchburg market.

WHTU had debuted its prior Urban AC format in November 2012.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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