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Rock 101 Vancouver Shifts Younger

Classic Rock 101 CFMI Vancouver 90s Greatest HitsCorus Classic Rock “Classic Rock 101” CFMI-FM New Westminister/Vancouver has dropped most of its remaing 1960s music from its playlist and rebranded as simply “Rock 101” with the addition of more 90s music.

The station’s positions shifts from “Best of the 60s, 70s and 80s” to “Greatest Hits 70s, 80s, 90s”. The usage of “Greatest Hits” coincides with Newcap’s launch of Classic Hits “LG104.3” last month which happens to be branded as “Vancouver’s Greatest Hits”.

CFMI registered a 6.0 share in the February-May Numeris (formerly BBM) ratings.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Profile photo of Eric Jon Magnuson


    This move is similar to what Corus did a few months ago at Toronto’s Q107. However, that station’s playlist appears to be at least a bit harder and newer.

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