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Lafayette’s Mustang Expands

Mustang 87.7 Mix 107.1 KXKW-LP KOGM Lafayette Delta MediaDelta Media has expanded Classic Country “Mustang 87.7” KXKW-LP Lafayette, LA to an additional signal.

Sister Hot AC “Mix 107.1” KOGM Opelousas has dropped its format to simulcast KXKW-LP. The simulcast doesn’t do much to extend the coverage are of Mustang, however with the LPTV analog shutdown coming next year, it allows the format to transition to a traditional radio frequency. KXKW-LP registered a 0.8 share in the Spring 2014 Nielsen Audio ratings, while KOGM did not subscribe.

The end of “Mix 107.1” makes two Lafayette area stations to drop their format today, along withRock 93.7” KRDJ.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments

  1. Profile photo of Destructor


    I thought Mustang was modern country.
    At least when I heard it on the air several months ago it was playing country hit after country hit.

  2. Profile photo of stelly


    I think their focus is on the 90s with a few current hits thrown in per hour, the 90s now being considered “classic.”

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