After stunting for an hour with Kansas themed songs and artists born in Kansas, Clear Channel has flipped Classic Rock “107.3 The Brew” KTHR Wichita to Alternative “Alt 107.3“.
The move takes KTHR out of direct competition with Journal’s “104.5 The Fox” KFXJ and moves to its own lane although sharing some overlap with Journal Active Rock “T95” 95.1 KICT.
The exit of The Brew and its 2.4 share in the Spring 2014 Nielsen Audio ratings eliminates a local clearance for the syndicated Bob & Tom morning show.