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Sports Rock Comes To Wheeling

Sports Rock Rocky 96.5 WRQY Wheeling Jack-FM WYJKIs it Sports? Is it Rock? If it’s Keymarket Communications’ 96.5 WYJK-FM Moundsville/Wheeling, WV it’s both.

WYJK-FM dropped its prior Variety Hits “96.5 Jack-FM” identity on Monday for a Sports/Active Rock hybrid branded as “Rocky 96.5” WRQY. The new format features ESPN Radio’s Mike & Mike In The Morning followed by Westwood One’s Rock 2.0 programming.

WRQY’s previous format had plunged from a 5.6 share in the Spring 2013 Nielsen Audio ratings to a 1.3 in 2014. The new format positions the station against Clear Channel’s duo of Rock “Eagle 107.5” WEGW and “Fox Sports 1400” WBBD.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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