As Semisonic's "Closing Time" concluded at 12pm, iHeartMedia (formerly Clear Channel) flipped Alternative "X106.7" WCGX Dublin, OH/Columbus to Urban "106.7 The Beat". The move concedes the Alternative audience in Columbus to "CD102.5" WWCD and places the station in competition with Radio-One's "Power 107.5" WCKX. In the August 2014 Nielsen Audio PPM ratings, WCGX' 2.2 share