For the second time this year Univision is rolling out new branding for their Spanish Pop stations in seven markets.
The stations all dropped their previous identities for just the frequency and market in March. Now the stations have all rebranded as “Latino Mix“.
The stations are:
- “93.5/103.1 Chicago” WVIX Joliet/WVIV Highland Park
- “95.1 San Antonio” KGSX Comfort
- “99.1 Dallas” KDXX Denton/107.1 KESS-FM Benbrook
- “99.3 Las Vegas” KRGT Indian Springs
- “100.3 Phoenix” KQMR Globe/105.3 KHOV Wickenburg
- “104.9 Houston” KAMA-FM Deer Park
- “107.9 Fresno” KLLE North Fork
The “Latino Mix” identity has previously been used by Univision stations in New York from 1999 to 2005 and San Francisco from 2005 until earlier this year.