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WQMT Shifts To Tennessee Country

Tennessee Country 93.9 TN WQMT Decatur Cleveland ChattanoogaEast Tennessee Radio Group has flipped Regional Mexican “La Caliente 93.9” WQMT Decatur/Chattanooga, TN to Country.

Now branded as “Tennessee Country 93.9“, the move gives the station its fourth format in three years. It follows a similar move from Sports to Country at sister 106.3 WPFT Pigeon Forge last month.

WQMT doesn’t cover Chattanooga proper, but the eastern portions of the market including Athens and Cleveland, TN.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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