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Sunny Sets Over Traverse City

Sunny Country 101.9 The Bay WLDR Traverse City 92.3 WBNZ 750 WARDAfter ten years of Country, “Sunny Country 101.9” WLDR-FM Traverse City, MI has flipped back to AC.

WLDR-FM is now branded as “101.9 The Bay” positioned as “All the hits without the rap”. WLDR-FM also simulcasts on 750 WARD Petoskey and 92.3 WBNZ Frankfort, MI.

Discussing the change, station GM David Barr told the Traverse City Record Eagle, “Country is a fantastic format. Unfortunately it’s the kind of music that doesn’t have mass appeal in offices and retail stores. Since we dropped adult contemporary a decade ago, there has been a hole in Traverse City for that type of music.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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