Share This Post

A Commercial-Free Tailgate For Portland

Tailgate Country 103.7 Portland K279BO KFBW-HD3iHeartMedia quietly launched “Tailgate Country 103.7” K279BO Portland/KFBW-HD3 Vancouver, WA last week.

The new format gives Portland its third Country signal joining Alpha Media’s “98.7 The Bull” KUPL and Entercom’s “99.5 The Wolf” KWJJ. With the 99 watt translator having nowhere near the signal of the two incumbents, it is launching with a new gimmick. The station will be commercial-free not just for the first 10,000 songs, but for the foreseeable future. Given that the two Country stations are all that prevents iHeartMedia’s Portland cluster from having the four most listened to commercial stations in the market it is obvious to see the purpose of the Tailgate format.

K279BO is owned by Educational Media Foundation and was previously operating on 96.3, but was displaced by the pending move-in of Horizon Broadcasting’s KWLZ-FM into the Portland market on that frequency.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments

  1. Profile photo of maytableinc


    And more than likely fed by Premium Choice. Hooray for “original” programming on the radio.

  2. Profile photo of notdarth


    Well, I guess it's something. At least it isn't yet more god translator crap.

Leave a Reply

Lost Password

Register