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Trademark Claim Forces Name Change In Fargo

94.5 The City Loft Fresno SiriusXM Sirius XM TrademarkUpdate 10/30: A likely trademark claim has quickly forced “94.5 The Loft” K234BX Wahpeton/Fargo to rebrand as “94.5 The City“.

SiriusXM holds a trademark on “The Loft” in regards to “ENTERTAINMENT SERVICES, NAMELY, PROVIDING AUDIO PROGRAMS FEATURING MUSIC, SPORTS, TALK, NEWS AND DATA VIA SATELLITE AND VIA A GLOBAL COMMUNICATION NETWORK”. The Loft has been one of XM’s AAA formatted stations since the company launched in September 2001.

This is the third terrestrial radio station to change names due to using a SiriusXM trademark. Variety Hits “103.3 Ed-FM” KDRF Albuquerque originally launched in 2004 as “Fred-FM“, while defunct Alternative 99.1 KQLZ Gooding/Boise launched as “The Virus” before adjusting to “V99.1“. Both of those channel names also originated at XM prior to its merger with Sirius.

Original Report 10/27: Radio Fargo-Moorhead has launched Adult Alternative “94.5 The Loft” K234BX Wahpeton/Fargo, ND via 95.1 KBVB-HD2.

94.5 The Loft K234BX Fargo KBVB-HD2 Music Comes First
Positioned as “Where Music Comes First”, the station lists Adele, The Black Keys, Sara Bareilles, Train, Gavin Degraw, Counting Crows, Ingrid Michaelson, Maroon 5, Jack Johnson, Grace Potter, Matt Nathanson, Jason Mraz, and Brandi Carlile as core artists. The station launches with the usual 10,000 songs commercial free.

The 250 watt translator covers all of Fargo and is owned by Radio Fargo-Moorhead owner James Ingstad under the name North Dakota Free Airwaves.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments

  1. Profile photo of joseph_gallant


    Wouldn’t Canada-based Rogers Communications be concerned about “94.5 The City” being too much like “City TV” (the branding for their over-the-air TV stations in major Canadian cities)??

    • Profile photo of Eric Jon Magnuson


      Even if the branding were on a full-market station (instead of a translator), Fargo’s way too far away from the border for there to be issues.

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