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KCHX Drops AC For Regional Mexican

Mix 106.7 La Que Buena KCHX Midland OdessaICA Broadcasting has flipped AC “Mix 106.7” KCHX Midland, TX to Regional Mexican “Que Buena 106.7“.

The flip happened back on October 14, but no on-air staffers lost their positions. Middayer Grace Tijerina stays with the company as Production Director, while afternoon host Keri Teegarden moves to nights at sister “Classic Rock 102.1” KFZX.

The new format on KCHX features a local morning show “La Nacha y El Compa”.

In addition to KCHX and KFZX, ICA Broadcasting owns “My Country 96.1” KMRK-FM, CHR “103.3 Kiss-FM” KCRS-FM, News/Talk 550 KCRS, and “CBS 7” KOSA-TV in the Midland/Odessa market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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