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Nash Icon Launches In Chattanooga; Three More Stations Rebrand As Nash-FM

Nash FM Cat Country 95.1 KATC 102.9 KTOP Topeka 98.1 KBUL KBull Reno Icon Big 107.9 WOGT ChattanoogaIn addition to the launches of the Country “Nash Icon” brand in Lexington, KY and Worcester, MA today, Cumulus will also launch the brand in Chattanooga on what is currently Classic Hits “107.9 Big-FM” WOGT.

The change will return the station to Country as it was previously “Duke-FM” from 2005 until 2010.

Cumulus is also transitioning three of its existing Country stations to the flagship “Nash-FM” brand. “Cat Country 95.1” KATC-FM Colorado Springs, 98.1 KBUL Reno, and 102.9 KTOP-FM Topeka join the 37 other Nash branded stations across the country.

Cumulus announces that three of its existing Country-formatted stations will rebrand today as NASH stations and three additional stations will launch today as NASH Icon stations. These changes bring the number of NASH branded stations to 40 and the number of NASH Icon stations to 20, including the highly successful NASH Icon station WSM-FM, which debuted as the number one Country station in Nashville in September 2014 Nielsen ratings. The new NASH stations are: KTOP-FM, Topeka, KS; KATC-FM, Colorado Springs, CO; and KBUL-FM, Reno, NV. In addition, America’s Morning Show will debut on KTOP-FM on Monday, November 3 at 6:00 a.m. Central. The new NASH Icon stations are: WORC-FM, Worcester, MA, and WOGT-FM, Chattanooga, TN, both formerly programmed as Classic Hits, and WVLK-FM, Lexington, KY, which ends its simulcast with News/Talk station WVLK-AM.

In a hat tip to Country megastar Garth Brooks’ arrival in Lexington today for the first of two concerts, WVLK-FM launched this morning as GARTH 101.5 at 6:00 a.m. EST and will become NASH Icon at 5:00 pm EST. The new NASH Icon station will broadcast outside Lexington’s Rupp Arena tonight at Brooks’ first Lexington concert.

Cumulus created the NASH entertainment brand based on the Country music lifestyle in 2013, starting with flagship radio station NASH FM 94.7 in New York City, which has rapidly become one of the most-listened-to Country stations in the nation. NASH Icon is a new distribution platform for Country music’s most iconic artists, driven by Country music fans’ desire for more exposure to their all-time favorite artists from the last 25 years.

The NASH Icon format is an important complement to the more contemporary artists that are heard on NASH, its sister brand. Both NASH and NASH Icon stations provide advertisers the opportunity to engage with the passionate Country fan base across a multi-media platform that spans radio, television, digital, magazine and live events. Cumulus will syndicate NASH Icon content to affiliate stations through Westwood One.The NASH Icon platform also includes a record label and live events venture, in partnership with Big Machine Records. Last week, NASH Icon Music announced that it has signed its first artist to the NASH Icon label, the multi-platinum Country superstar, Reba.

John Dickey, Executive Vice President, Content and Programming for Cumulus said: “NASH continues to take the country world by storm. NASH captures the essence of what it is to be country and NASH Icon is the most exciting new format in radio. Our new NASH and NASH Icon stations are thrilled to be formally associated with these brands.”

NASH and NASH Icon are based at the NASH Campus in Nashville, the nation’s only multi-media facility devoted solely to producing and distributing content based on the Country music lifestyle. Featuring three studios designed for a combination of TV and radio programming, indoor and outdoor event space, a print newsroom and extensive office space, leading Country stars such as Taylor Swift, Brad Paisley, Lady Antebellum and Sheryl Crow are among the early visitors.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

3 Comments

  1. Profile photo of Nathan Obral


    “NASH continues to take the country world by storm.”

    John Dickey is the prime reason why radio is dying. This endless stream of weasel words and platitudes to prop up a nondescript, meaningless, worthless brand like NASH FM must stop.

    Oh, and forcing this insipid brand on radio stations through Cumulus’ relentless penny pinching is NOT “taking the country by storm.”

  2. Profile photo of borderblaster


    One wonders if Cumulus has Nash Icon in mind for 98..7 in Knoxville. It might do some numbers damage to its own WIVK, but do more damage to the challenge from Q100.3. Rush moves over to 94.3, Cumulus takes a little revenue hit but unloads a couple of salaries.

    • Profile photo of Goin' Where?


      Or…

      Talk moves to 990 / 99.1. There’d be quite an outcry if Cumulus dumped HHH and Phil Williams for country. Is there really enough sports audience in K-town to do the format 24/7?

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