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Old School Gets A 100kW Promotion In Albuquerque

Hot 100.9 95.1 Old School KLQT Channel  John Jay Rich iHeartMedia iHeartMedia has flipped CHR “Channel 95.1” KLQT Corrales/Albuquerque to Rhythmic Oldies “Hot 95.1“.

The Rhythmic Oldies had been heard in the market on sister “Hot 100.9” K265CA/94.1 KZRR-HD2 since the beginning of this year. Despite operating with 250 watts compared to KLQT’s 100 kilowatts both stations were tied in the Summer 2014 Nielsen Audio ratings with a 1.5 share of the Albuquerque market.

The new format will temporarily simulcast on both signals for a few weeks until debuting a new format on 100.9. KLQT led into the format change by looping N’Sync’s “Bye Bye Bye” for much of Sunday.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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