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KKLI Turns Off The Lite As Sunny Rises

Sunny 106.3 K-Lite KKLI Colorado Springs Christmas Captain Dan TammyiHeartMedia AC “106.3 K-Lite” KKLI Widefield/Colorado Springs has dropped the Lite moniker after 26 years.

As it makes its annual transition to Christmas Music, KKLI has adopted a new “Sunny 106.3” brand. After the holiday season, the station will return to its AC format with the new branding. No changes to the airstaff with the rebranding as Captain Dan and Tammy Oakland remain in mornings and OM Paul Kelley stays in afternoons.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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    Changing a name only will not bring high ratings. I would listen more if KKLI had more of a soft oldies format…. the newer soft rock artists are just awful.

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