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Urban AC B106.5 Debuts In Birmingham

B106.5 Birmingham Old School R&B Possum Classic Country Update 11/25: After teasing the launch of Classic Country “106.5 The Possum“, iHeartMedia has instead launched W293CM Graysville/Birmingham as Urban AC “B106.5” via 96.5 WMJJ-HD3 Birmingham.

The launch gives iHeart a third black targeted format on a Birmingham translator joining Urban “104.1 The Beat” W281AB and Gospel “Hallelujah 105.1” W286BK and gives direct format competition to Summit Media’s market leading “98.7 Kiss-FM” WBHK.

Original Report 11/16: iHeartMedia is preparing to launch Classic Country “106.5 The Possum” in Birmingham.

Utilizing Educational Media Foundation’s W293CM Graysville, the 99 watt translator will give the company its ninth FM signal in the market (four full powered and five translators). A promotional video for the new station can be seen here. 1065ThePossum.com was registered in August by Birmingham Market Manager Ray Quinn.

A Classic Country format will flank sister “102.5 The Bull” WDXB against SummitMedia’s 104.7 WZZK and Cumulus’ “99.5 Nash Icon” WZRR.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments

  1. Profile photo of JD


    Hmmm..interesting move by Iheartmedia, Cumulus has been ramping up the roll out of the Nash Brand nationwide and now adding Nash Icon classic country stations in select markets.

    Alabama has been lukewarm to the classic country brand, look at the numbers for 103.9 the possum in Montgomery, Al..

  2. Profile photo of Nathan Obral


    “Quando Omni Flunkus Moritati.”

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